Disney Parks’ Tilt Shift Videos Boost Customer Engagement Tue, 09 Mar 2010 Blooloop’s Chad Emerson discussed the videos with Todd Heiden, International PR Director, Disney Destinations LLC. Chad Emerson: Which of Disney’s tilt shift videos has been the most popular so far? Todd Heiden: “A Model Day at Magic Kingdom” has by far been the most popular for many different reasons.  First, the park resonates very well with the target audience; when you think of Disney Parks, the first of our parks that springs to mind is the Magic Kingdom. Second, the video launched simultaneously with our Disney Parks Blog, which has turned out to be a huge success for us in terms of having an official Parks voice with which to engage our fans within the social media realm. Lastly, the video itself received key references and embeds from influential external sites that helped drive the views up significantly. Emerson: Please explain how the idea of using the tilt-shift technique came to mind and why you thought it would fit well with Disney theme parks. Heiden: I was first introduced to tilt-shift by my sister-in-law who is an avid photographer. She shared an example of a video by a gentleman in Australia and I was mesmerized by the effect. Tilt-shift is first and foremost a photographic technique, but when the individual images are stitched together the resulting video works particularly well with motion and people. I thought, since so many of our ideas start out as models, how fun would it be to revert to a model-like look and incorporate both motion (trains, monorails, busses, boats, etc.) and moving people? Full Interview Disney Hopper Passes - Learn how to save on Disney Hopper Passes and Disney World Tickets. View other stories on the Disney News Archive Disney News: Disney drinks for adults: Toast with a Big Apple Sunset Property values fall in Disney’s district Team Disney reflecting pools drain away Radio Disney contest to award spot on ‘Phineas and Ferb,’ $10,000 vacation